Post by account_disabled on Dec 20, 2023 7:45:50 GMT
The sedentary lifestyle, work and the comforts we have in our homes have led us to relegate nature to the background or to single days. Buff 's new campaign , "Live More Now" , invites us all to enjoy more of the present moment and life outdoors . This first digital brand campaign with global reach consists of a manifesto that aims to turn the initiative into a social movement. Through an emotional and inspiring video, created by Herraiz Soto , the brand shows ten different moments outdoors , both in urban environments and in the mountains. Thus, in the spot you can see several people doing outdoor activities in different locations around the world.Running, fishing, hiking, skiing or cycling is how we can see the protagonists of the advertisement.
With these scenes, Buff wanted to convey that feeling of freedom through the singing of birds, camping under a blanket of stars or the breeze of the wind on the face. Furthermore, with the aim of turning Buff into Phone Number List a reference brand for all those who love outdoor activities, the campaign will be amplified thanks to the collaboration of some athletes and ambassadors of the brand . Jolanda Neff, Laurent de Martin, Andreu Simón, Ricard Calmet, Tina Weirather, Laurens Ten Dam or Mónica Comas are some of them.Another of the axes of the campaign, apart from social networks, has been the launch of a page to discover new locations where outdoor activities can be carried out.
The idea of developing this initiative arose as a result of the coronavirus, which in the end has provided the opportunity to appreciate freedom more and has fueled the desire to discover new places and be able to return to nature .Emilio Holguín joins LOLA MullenLowe Barcelona as Creative Director. He brings experience to him from Vice Media where the philosophy is that all brands should be cultures, blurring the lines between advertising, editorial and entertainment. His approach is that each territory that is born must know the culture firsthand to master the elusive – attention and relevance. With a critical eye and questioning everything from messages to formats, the challenge for Emilio is for brands to transcend culturally . His experience in the sector spans more than 12 years and he has worked with brands such as San Miguel.
With these scenes, Buff wanted to convey that feeling of freedom through the singing of birds, camping under a blanket of stars or the breeze of the wind on the face. Furthermore, with the aim of turning Buff into Phone Number List a reference brand for all those who love outdoor activities, the campaign will be amplified thanks to the collaboration of some athletes and ambassadors of the brand . Jolanda Neff, Laurent de Martin, Andreu Simón, Ricard Calmet, Tina Weirather, Laurens Ten Dam or Mónica Comas are some of them.Another of the axes of the campaign, apart from social networks, has been the launch of a page to discover new locations where outdoor activities can be carried out.
The idea of developing this initiative arose as a result of the coronavirus, which in the end has provided the opportunity to appreciate freedom more and has fueled the desire to discover new places and be able to return to nature .Emilio Holguín joins LOLA MullenLowe Barcelona as Creative Director. He brings experience to him from Vice Media where the philosophy is that all brands should be cultures, blurring the lines between advertising, editorial and entertainment. His approach is that each territory that is born must know the culture firsthand to master the elusive – attention and relevance. With a critical eye and questioning everything from messages to formats, the challenge for Emilio is for brands to transcend culturally . His experience in the sector spans more than 12 years and he has worked with brands such as San Miguel.