Post by account_disabled on Feb 20, 2024 7:06:54 GMT
Does the ranking of your pages in search results change very frequently? If you observe sudden ups and downs in the organic traffic of your landing pages, you may be facing the problem of keyword cannibalization. What is Keyword Cannibalization? Keyword cannibalization, which means 'keyword cannibalization' , is an SEO problem that can be both technical and content-based, resulting from the constant change of the page listed in the search results due to more than one page targeting a search query.
In such a case, these pages may experience losses in SEO visibility and Greece Phone Number organic traffic as these pages eat into each other's power in relevant keywords. Although this concept is not very new (Rand Fishkin mentioned it in this article in 2007 ), the negative effects of this problem on organic traffic have begun to be felt more recently. In recent years, it has been frequently stated that in the updates made by Google, attempts were made to prevent powerful domains from dominating the search results in search queries. With the Diversity Update made in June 2019, the most concrete step was taken in this regard.
Thanks to Diversity Update, it is aimed to include only one page under a domain name in search results, especially in search queries where competition is higher, so that sites with relatively less domain strength can attract organic traffic and offer more options to the user. In addition, since keywords started to be grouped semantically with machine learning following the RankBrain algorithm, the association between words is getting better day by day. On the other hand, BERT Update, which is also activated in Turkey , envisages Google being able to understand the contents of the pages like the human brain by using NLP (Natural Language Processing) and distinguishing expressive and contextual differences.
In such a case, these pages may experience losses in SEO visibility and Greece Phone Number organic traffic as these pages eat into each other's power in relevant keywords. Although this concept is not very new (Rand Fishkin mentioned it in this article in 2007 ), the negative effects of this problem on organic traffic have begun to be felt more recently. In recent years, it has been frequently stated that in the updates made by Google, attempts were made to prevent powerful domains from dominating the search results in search queries. With the Diversity Update made in June 2019, the most concrete step was taken in this regard.
Thanks to Diversity Update, it is aimed to include only one page under a domain name in search results, especially in search queries where competition is higher, so that sites with relatively less domain strength can attract organic traffic and offer more options to the user. In addition, since keywords started to be grouped semantically with machine learning following the RankBrain algorithm, the association between words is getting better day by day. On the other hand, BERT Update, which is also activated in Turkey , envisages Google being able to understand the contents of the pages like the human brain by using NLP (Natural Language Processing) and distinguishing expressive and contextual differences.