Post by account_disabled on Mar 14, 2024 3:16:46 GMT
McDonald's campaign: the brand enters the next phase of its digital transformation The McDonald's campaign demonstrates how the brand has been engaged in a radical transformation journey in the last two years. Its latest marketing campaigns have focused on demolishing the myths around its food as well as pushing the concept of quality. Meanwhile, its restaurants have been renovated as part of the “ Experience of the Future ” program, with most of its locations now featuring touchscreen kiosks, cellphone charging stations and table service.
McDonald's is growing at a pace never seen before The American fast food brand has Find Your Phone Number declared that “ ordering and paying via app ” is their first priority and is simultaneously trying to increase orders for breakfast and lunch. McDonald's launched its mobile ordering app in the United States in 2015, saying it has been downloaded 18 million times with 11 million registered users. It is undoubtedly looking to replicate this success in the UK. McDonald's says it is scaling up its service at a pace never seen before, as the UK market boasts its strongest monthly sales growth in 43 years. The giant revealed second-quarter results on July 25, which showed that overall sales increased by 6.6%. Consolidated revenue fell 3% in the quarter.
This, according to the brand, is due to their refranchising program. At a conference, Steve Easterbrook , CEO of McDonald's, said that mobile ordering and paying is now the biggest priority. He has expanded mobile ordering to 20,000 restaurants worldwide, including 14,000 in the United States. At the moment, the brand only allows customers to use the app in some of their establishments. People can choose their orders, check into the restaurant by scanning a QR code, pay quickly and pick up their food. The fast food giant has also begun refining its delivery service , which is available in around 8,000 restaurants across six continents. Last month, McDonald's announced a trial partnership with UberEats in the UK, making its menu available for home delivery in London, Nottingham and Leeds.
McDonald's is growing at a pace never seen before The American fast food brand has Find Your Phone Number declared that “ ordering and paying via app ” is their first priority and is simultaneously trying to increase orders for breakfast and lunch. McDonald's launched its mobile ordering app in the United States in 2015, saying it has been downloaded 18 million times with 11 million registered users. It is undoubtedly looking to replicate this success in the UK. McDonald's says it is scaling up its service at a pace never seen before, as the UK market boasts its strongest monthly sales growth in 43 years. The giant revealed second-quarter results on July 25, which showed that overall sales increased by 6.6%. Consolidated revenue fell 3% in the quarter.
This, according to the brand, is due to their refranchising program. At a conference, Steve Easterbrook , CEO of McDonald's, said that mobile ordering and paying is now the biggest priority. He has expanded mobile ordering to 20,000 restaurants worldwide, including 14,000 in the United States. At the moment, the brand only allows customers to use the app in some of their establishments. People can choose their orders, check into the restaurant by scanning a QR code, pay quickly and pick up their food. The fast food giant has also begun refining its delivery service , which is available in around 8,000 restaurants across six continents. Last month, McDonald's announced a trial partnership with UberEats in the UK, making its menu available for home delivery in London, Nottingham and Leeds.